You can also make pigeons superstitious. When you give them rewards on a variable ratio reward schedule (randomly), the pigeons begin to come up with theories as to what makes the food appear. For example, on one occasion, the pigeon may spin in a circle and then press the button, and receive food on that push. The pigeon begins to believe that spinning in a circle before pushing is "lucky" and makes food more likely to appear. So the pigeon will begin spinning in a circle before pushing the button every single time.
This is exactly what gamblers do. Gamblers often have a "lucky machine" that they always use because they had previously won on that machine. They may have a "lucky sweater" that they were wearing when they got a big win.