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Who is Bill Friedman and What is His Influence on Casino Design?

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I've heard the name Bill Friedman in relation to casino design. Who is he and how has he influenced the way casinos are built?

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Bill Friedman is a former gambling addict who became a consultant for casinos, helping them to maximize their profits by getting more people to gamble. He wrote a book called 'Designing Casinos to Dominate the Competition' which outlines his principles for casino design. His ideas include creating smaller, intimate gaming areas and avoiding straight, wide passages in favor of maze-like layouts to keep players engaged and gambling.
Question2Answer fatal error:

Reading one value from empty results

Stack trace:

require() in index.php:27
require() in qa-index.php:189
qa_output_content() in qa-page.php:53
html() in page.php:359
body() in qa-theme-base.php:271
body_content() in qa-theme-base.php:391
main() in qa-theme.php:264
main_parts() in qa-theme-base.php:727
main_parts() in qa-base.php(720) : eval()'d code:51
main_part() in qa-theme-base.php:836
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a_list_items() in qa-theme-base.php:2282
a_list_item() in qa-theme-base.php:2290
a_item_main() in qa-theme-base.php:2311
a_item_content() in qa-theme.php:554
getVideoIdFromDb() in qa-base.php(720) : eval()'d code:42
qa_db_read_one_value() in qa-base.php(720) : eval()'d code:73